Disney's 9 to 5 charity pledge covers net U.S. ticket proceeds after costs
The restored film returns to U.S. cinemas for October 9-15. Disney specifies four categories of deductions before the proceeds support Dolly Parton's children's book programme.
A ticket to the restored 9 to 5 will support Dolly Parton's book programme, but the gift is calculated after costs. Disney's September 25 announcement commits net proceeds from U.S. tickets for the October 9-15 theatrical return to the Dollywood Foundation in support of Imagination Library.
Its footnote defines the calculation. Deductions include the share retained by cinemas, third-party distribution fees and expenses, campaign marketing and advertising expenses, and CAF America's administration fees. The pledge therefore does not mean the full amount paid at the box office reaches the foundation.
The one-week return is a 20th Century Studios release, with tickets already on sale across the country. Disney announced the initiative on the first Give Like Dolly Day, September 25, a date that echoes the film's title.
For U.S. moviegoers, the specified sales window and net-proceeds definition set the scope of the offer. Disney has not stated a final donation total in this announcement.
프리즘코리아 편집국 > Maya Collins
