Vietnam's late ASEAN Cup television deal leaves the final rights fee undisclosed
FPT Play and TV360 secured coverage shortly before Vietnam's opener, according to Tuoi Tre. Reported asking prices do not establish what the broadcasters ultimately paid.
Vietnamese coverage of the FIFA ASEAN Cup was settled only shortly before the national team's opening match, leaving a rights deal whose price remains unclear. Tuoi Tre News reported that FPT Play and TV360 announced agreements about an hour before Vietnam faced the Philippines on September 26.
The newspaper said TV360's announcement covered the entire tournament. It also reported that Vietnam had no broadcast rights when the competition began two days earlier. A representative involved in negotiations told the paper that price had been the main obstacle.
Reported asking prices should not be confused with the amount ultimately paid. Tuoi Tre cited an initial US$3 million demand and a later US$2.6 million figure, but did not disclose a final fee. An expert's expectation of a lower settlement was an assessment, not a contract value.
For followers outside Vietnam, the domestic agreement also does not establish viewing rights in their own country; local platform conditions still matter.
프리즘코리아 편집국 > Claire Bennett
